2010 Masters, Nike and Tiger Woods
April 7, 2010
Nike has confirmed it is a commercial Wednesday featuring Tiger Woods and the voice of his late father, an edgy move that calls out his on the eve of his return to competitive golf.
The ad is to air on ESPN and the Golf Channel just one day before the Masters tournament begins.
In the stark, black-and-white ad, Mr. Woods directly into the camera without while a of his late is heard, speaking taking responsibility.
“Did you learn anything?” Earl Woods says.
Mr. Woods is to golf after a that revelations of infidelities and a stint in rehab.
Sporting goods Nike was one of a few to stick by Mr. Woods through the scandal that erupted late last year. Mr. Woods had been the sports ‘s biggest money maker and was the $1- (U.S.) .
But he lost top endorsements from companies such as Accenture LLP and AT&T Inc. as the . Other companies like Procter & Gamble Co.’s Gillette unit, didn’t drop him , although it him in .
But companies more closely linked to his golf , such as Nike, Upper Deck Co. and video game maker Electronic Arts Inc. by him.
Net-ebooks.com
